Wednesday, 30 October 2013
Why dont they know anything about Africa?
Apart from the very few Americans who have been to Africa, most of them do not know anything about Africa aside its warm climate. In 2013 you still have people ask you questions about whether you were living in huts or not, how come you could speak English having been in the US for only a month, whether you had cars in your country, and they still refer to the whole continent as a country. When they ask where you are from, they proceed to ask you if know another African from far away South Africa.
Sometimes I really do not blame them, because Africa has no media coverage here in the states, unless it is bad news. Even at that foreign media purposely chooses to display the worst parts of Africa, enforcing the idea that the whole of Africa is a slum/village with problems such as hunger, war and so on.
On the other hand, back in Africa, the media actually takes delight in airing foreign contents sometimes over local contents. I find that a lot of young Africans can recite the names and life history of all members of the Kardashian family, but cannot tell you the name of the local Member of Parliament. It is not surprising to find that more than 50% of what the local TV airs is foreign.
Is it that African content is not interesting enough to attract viewership? I have realized that if we do not tell our own stories, we find others doing it but it definitely wouldn't be the best.